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Current Scenario Of Consumer Loyalty Management In India

Consumer loyalty has been the Holy Grail for brands across various verticals and the brands put in place the best of the...

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How can brands build resilience against future threats

COVID-19 has brought social and economic life to a standstill. The whole world has witnessed a horrifying mass exodus wh...

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How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries bef...

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INSTILLING TRUST WITH FEEDBACK, LOYALTY AND RATINGS OF YOUR BRAND WHILST GIVING AUTHENTICITY

A product can never be bought if the consumer doesn’t develop trust in a company or if the consumer is satisfied to bu...

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Why Losing Out On Consumer Data Could be Dangerous

According to a study, 67% of consumers show their willingness to share their data if they receive some benefits like dis...

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