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Challenges Faced by Pharma companies due to duplications

Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. ThisĀ...

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QR Codes A Boon For The FMCG Industry

QR Codes A Boon For The FMCG Industry Amazing consumer acquisition, growing consumer base and amazing sales. Regardl...

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Current Scenario Of Consumer Loyalty Management In India

Consumer loyalty has been the Holy Grail for brands across various verticals and the brands put in place the best of the...

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How can brands build resilience against future threats

COVID-19 has brought social and economic life to a standstill. The whole world has witnessed a horrifying mass exodus wh...

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How to fight the counterfeiting problems?

Through the global supply chain products often change hands repeatedly, perhaps travelling through several countries bef...

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