G E N E F I E D
product success metrics

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Fitting a product into a market is one of the most discussed topics in the corporate ecosystem. Thousands of new products get launched daily. Yet only a fraction of them taste success by getting enough traction.

Unsurprisingly, exceptions are always there and your product can be as great as the ones you love buying. But how do you test the performance of your product to see whether or not it’s doing well? Well! There are a few product success metrics to check the same and will dramatically increase your odds.

Read on to know the signs that can help you learn about the level of success your product can attain.

  1. High consumer dependency and engagement

If your metrics show that the consumers are spending more on buying your product than usual, it indicates that they are loving your product and using it to solve their problems. All this means that your product is gaining more satisfied consumers. Particular signs that come along with high consumer dependency and engagement are:

  • Regular purchases by the consumers
  • More number of downloads and usage of your brand’s app
  • Posting of positive reviews on various social media platforms
  1. Increase in the word of mouth and referrals

Referrals are amongst the most important product success metrics to track for product performance. As an entrepreneur, it must be very pleasing for you to witness a positive increase in your referral flow.

When your consumers begin to spread word of mouth, you can simply see the magic of increased consumer base happening. In a way, they are trying to make others obtain the same value from your brand as they are getting.

  1. Excellent after-sales service

Treating your consumers right will never fail your product in the marketplace. If your consumers are highly satisfied with your after-sales service, then that is your product’s success indication.

Offering various ways for your consumers to reach out to you for help, appreciating consumers and coming up with instant solutions to their problems can enhance their trust in you. And all this will make your product perform well.

  1. Revenue growth and renewal

If you manage to attain a level where your consumers upgrade to the next levels plans offered by your product, you can consider yourself successful in delivering the right values to them. Renewal basically means your consumers will continue to buy your product as it solves their purpose.

Revenue growth follows the renewal and acquisition of new consumers. Ultimately, every business works to earn revenues and increase in revenue growth is a strong indicator of your product’s ideal performance.

  1. Lesser consumer acquisition cost

Lesser consumer acquisition cost is a strong indicator of how well your product will perform. Businesses who understand the importance of driving more traffic to their landing pages manage to keep acquisition costs at lower levels by implementing various strategies.

Businesses can determine the costs of acquiring prospective consumers through clickthrough rate on marketing and advertising.

Genefied– Your product’s partner

Often people don’t give you a second chance if they don’t find your product useful. But you can always rely on the above-mentioned indicators to make your product outperform others in the market.

If your consumers are having conversations around product features, you are probably on the right path. So never ignore these product success metrics if you aim to make your product popular and loved by the audience.

Genefied can help your products in counteracting the effects of counterfeit products with its anti-counterfeiting solution. Connect with us to understand how we can partner with you and write your product’s success story

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