Choose the Best Loyalty Program in Pharma Companies

The pharmaceutical industry in India is expected to register a CAGR of 10.7% from 2021 to 2029, reaching an estimated value of around $65 billion by 2024 and $120 billion by 2030.

The increasing demand for affordable and quality medicines, the expansion of healthcare infrastructure, the adoption of digital technologies, and governmental initiatives such as Mission COVID Suraksha, Atmanirbhar Bharat, and Ayushman Bharat are crucial to its success.

However, challenges such as regulatory hurdles, ineffective loyalty programs in pharmaceutical retail, and the inability to keep a check on pharmaceutical counterfeiting and supply chain management in the Pharmaceutical industry are still a matter of concern.

Challenges Faced By Pharma Companies In India

The pharmaceutical industry faces several challenges in the absence of pharma loyalty programs, anti-counterfeit pharmaceutical packaging, and supply chain traceability.

Counterfeit products

The pharmaceutical industry is grappling with the issue of growing counterfeit products such as medicines, drugs, etc. This can be harmful to patients and ultimately damage the reputation of pharmaceutical companies.

Supply chain visibility

The pharmaceutical supply chain faces significant challenges with supply chain visibility, which can lead to issues like counterfeiting infiltration as goods move from the point of manufacturing to final consumption.

Decreased customer retention

Without loyalty programs, pharma brands may struggle to retain customers, which can lead to a decrease in sales volume and profitability.

Increased competition

Some pharma companies offer effective loyalty programs, instant reward redemption, convenience, and competitive pricing, which can make it difficult for other pharma brands to compete.

To address these challenges, pharmaceutical companies can implement Pharma loyalty programs, invest in supply chain traceability solutions and utilise anti-counterfeit pharmaceutical packaging.

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Genefied Technology Solutions- Leading the Tech - Revolution in the Pharmaceutical industry

To address these challenges, Genefied offers tailored solutions to revolutionise the industry.

SupplyBeam : Leading Pharmaceutical Supply Chain Management Solution

Genefied delivers cutting-edge pharmaceutical supply chain management in India.
Using QR codes, SupplyBeam enables complete traceability of products from origin to destination, ensuring security and quality through the pharma brand’s supply chain.

It ensures integrity throughout the pharmaceutical supply chain, which is vital for consumer’s safety and compliance with track-and-trace solutions.
QR code integration for supply chain management in the pharmaceutical industry helps keep a check on minute movements for pharma companies.
Pharmaceutical supply chain track and trace solutions help with notifications to enable proactive responses to supply chain issues.
Automated inventory tracking reduces manual labour, saving costs and allowing staff to focus on customer service
Precise tracking improves distribution efficiency, optimising inventory levels and reducing stockouts in the pharmaceutical supply chain.

Rewardify : Points-Based Loyalty Program In Pharma Companies

Give a nice boost to your brand's connection with retailers and distributors through our innovative QR code-based pharmaceutical loyalty program solution.

Forge deeper emotional bonds with your customers, fostering loyalty that withstands market fluctuations.
Reduce churn rates by up to 40% with our proven point-based digital loyalty program.
Utilise digital dashboards for streamlined marketing and engagement with the supply chain partners.
Build emotional connections with carpenters through a unique carpenter loyalty program, leading to increased brand advocacy.
Digitize reward management and redemption seamlessly, offering flexible schemes in your pharmaceutical loyalty programs.
Enable instant reward redemption for customers through effortlessly scannable QR codes, enhancing their experience.

Scan & Win : Transforming Pharmaceutical Brands with the Best Engagement Program in Pharma Companies Through Instant Rewards Redemption

Elevate your brand's engagement strategy in the retail pharmacy sector with our innovative consumer engagement program.

Explore the potential of consumer engagement programs with Scan & Win's seamless QR code-based approach.
Offer immediate rewards and incentives to consumers through our innovative virtual spinning wheel technology.
Enhance engagement in pharma supply chains with personalised incentives and targeted marketing efforts.
Upgrade your brand's engagement strategy in the retail pharmacy sector with Scan & Win, driving customer satisfaction.

GenuineMark : Your Ultimate Anti-Counterfeiting Solution

Protect your brand, revenue, and customers with our unique QR code-based tool designed specifically to keep a check on Pharmaceutical counterfeiting.

GenuineMark ensures the integrity of your pharmaceutical products, safeguarding against counterfeiters and ensuring the safety of consumers.

Cost-Effective Brand Security : Integrate seamlessly with the existing packaging, adding extra digital protection.
Assure Your Brand's Value : Employ our digital anti-counterfeiting tool featuring tamper-proof QR codes to strengthen your pharmaceutical brand's revenue and value.
Enriched CLTV : Foster extended customer loyalty and increased Customer Lifetime Value (CLTV) by instilling trust and genuineness with our QR technology, resulting in higher transaction volumes and prolonged customer engagement.
Build Trust : Empower consumers to verify product authenticity by scanning QR codes with their smartphones. Instant access to vital company details such as manufacturing and expiration dates and product originality strengthens the bond between your pharmaceutical brand and its customers.
Accuracy and Digital Control : Implementing two-layer factor authentication and assigning a unique QR code to each unit ensures comprehensive pharmaceutical brand protection.

With GenuineMark, you can trust that your pharmaceutical products are protected, your customers are satisfied, and your brand integrity is maintained in the competitive anti-counterfeit pharmaceutical packaging market.

Choose the industry-leading loyalty program to enhance your pharma brand's connection with retailers and distributors. Ensure product authenticity and combat counterfeiters effectively in the competitive pharmaceutical market.