Every business owner starts a venture with a desire. And what does it contain?
Amazing consumer acquisition, growing consumer base and amazing sales. Regardless of the size and nature of the company, each brand owner strives to achieve them. Amongst all the industries, the FMCG industry is a dynamic one. FMCG industry owners are trying & evolving to retain their loyal consumers and channel partners. Forming a solid part of the loyalty programs for the FMCG industry are the QR codes.
Unsurprisingly, QR codes are a boon for the FMCG industry’s loyalty programs. Let’s see how!
The data collected from QR code scans provides valuable insights into consumers behavior. It allows FMCG brands to segment their consumers into various categories. QR codes let companies gauge the interest of consumers in a particular product and connect with them in real-time.
Competing with FMCG giants like Hindustan Unilever Limited (HUL), ITC Limited, Procter and Gamble isn’t easy. They offer competitive pricing that may chuck out the startups or the SMEs. However, a smart QR code scan in a loyalty program can appeal to the desires of the consumers. QR codes as a part of loyalty programs for the FMCG industry will also strengthen their loyalty.
A smart QR code scan can provide immediate loyalty benefits to the consumers. The time when a consumer purchases your product, he or she will scan the QR code on the product’s packaging. This will make consumers stick to your brand.
As per a source, 92% of consumers believe suggestions from friends and family more than advertising.
Designing a loyalty program in a way that considers irregular shoppers can never fail. In the FMCG sector, brands reap the benefits from spread of word-of-mouth. This is when they are able to target friends & family of their consumers.
FMCG Marketplace will always remain crowded with various brand owners coming up with new products. It all depends on your strategy and how you can retain loyal consumers.