The loyalty of your consumer is determined on the basis of the number of repeat purchases that he makes. The benefits that your brand ensures to the customer, either an instant reward or discount on future purchases. The apparel industry is considered to be the most competitive one. So it should have a Customer Loyalty
Retail Reward Programs come in different forms. But, what makes your brand’s Loyalty Platform successful is its roots. More specifically, it is the strategy upon which your reward program is built up. Digitalisation has led to the introduction of various retail scheme management tools. One such tool is QR codes. Genefied is the trusted name
FMCG (Fast Moving Consumer Goods) represents the market of those low-priced goods which are consumed real quick. Be it bottled water, juices, fruits, vegetables, cosmetics, dry foods, etc. Seeing the level of growing competition, there is an instant need to develop your unique Retailer Loyalty Platform. Retailer Loyalty Platforms are the reward programs to keep
With the invention of SMART technologies, Digital Warranty has come into birth. It has overtaken Traditional Warranty Management. IoT and its applications have made it easier to handle warranty management via paperless tools. Thus, overcoming the challenges of the traditional warranty management system, QR Codes have been adopted as the new tools of warranty management.
Digital Warranty Management is empowering each sector. It is not a trend but a need now. Digitalized supply chain management backed by digitalized warranty activation is a tool for brand authentication. The Electronics Industry has taken a step ahead by embracing Digital Warranty Management based on IoT. Gone are the days of conventional warranty platforms.
IoT is the modern era term that stands for Internet of Things. It refers to the multiple physical objects from all around the world linked via a wireless network. It is only via IoT that Brands can establish a robust Digital Warranty Platform. Devices come installed with chips which makes them digitally intelligent. This intelligence
Securing the process of digital Document Verification, certificate management, and authentication is the most recent development in the Cyber World. “For every lock, there is someone out there trying to pick it or break it” David Bernstein Why is Digital Documents Verification and Authentication important? Online verification of documents, management of students’ databases followed by
With rising incidences of unsafe products in global supply chains, product safety has become critical for both brands and consumers. Globally, the role of traceability has been acknowledged by the industry to enable product safety. As per Statista: Traceability of raw materials is one of the main challenges for luxury and fashion companies that
Pharmaceutical counterfeits are surging during COVID-19. Duplication seems to infect the market to a large extent. This Duplication in Pharma Companies is a possible concern that individuals are even scared to get a vaccination shot. During this crisis, Pharma is the most lucrative industry for counterfeiters to enter. This is practically possible due to multiple
Supply Chain traceability is an increasing concern of all brands. Brands suffer due to the absence of modern methods for Supply Chain Management. Digitalized Supply Chain Management is important for smooth Track and Trace. Manufacturers can track and recall any faulty products. They can analyze counterfeits at any point throughout the supply chain. But this