The digital influence has changed the way purchases are made by consumers. The focus has shifted to online purchasing and the consumers purchase everything after reading reviews and watching videos of the product. Manufacturers are coming forward with
customer-friendly websites that have various features to enhance their experience.
Globalization of the auto parts industry has brought manufacturers to an extremity where they have to look for alternatives to reach the market at the global level. Competition has increased and automakers have adopted an architecture where similar parts
from various manufacturers can be used in the same vehicle. With the world getting smaller, the industry’s standards are changing.
Consumers are relying on the Internet to research the quality and viability of the product. They can find the best deals for themselves by comparing the prices of auto parts on different websites. For suppliers, this aspect has brought a reason for pressure
as they have to keep their price range as per the ongoing prices in the competitive market.
